Jobs really didn’t like how the computers of the time were clunky, expensive, and couldn't even do much. However, major advances in technology and computer parts meant that much smaller components could be made, and have great power as well. So in 1977, the Apple II was released. Within one year, sales reached reached $2.7 million. And after three years, sales went all the way to $200 million. Things were really looking good for Apple. By 1980, the PC era was in full force. More competitors entered the market, making Apple make even better products.
In 1984 Apple released it’s brand new computer, the Macintosh. Featuring an all-in-one design, it was simple, and anyone could use it. It had a GUI (Graphical User Interface), and used a mouse and keyboard to operate. You didn’t have to type any commands for it to work either. However it didn’t sell well with business, as it lacked some features other PCs had, and was very expensive. With the Macintosh failure, Steve Jobs’ downfall with Apple begun.
Because of the failure of the Macintosh, the board at Apple wanted to focus on the older, but more successful Apple II. This caused tension with Jobs (who wanted to keep working on the Macintosh) and John Sculley who was the CEO at the time. John ended up firing Steve Jobs from his own company in 1985. Jobs and other workers from Apple went on to form NeXT Computer, but didn’t succeed. From then until around 1997, Apple sunk. With many unsuccessful and just not good products, Apple lost a lot of money.
However in 1997, Apple was looking to finally make a better operating system. This one would finally have all the features that people wanted. NeXT was also starting to make its own operating system. It was based on Unix, and had all the features Apple needed to make a good operating system. After talking back and forth and negotiating, Apple ended up buying NeXT for $427 million. So Jobs was back at Apple, under the title of an advisor.
In 1984 Apple released it’s brand new computer, the Macintosh. Featuring an all-in-one design, it was simple, and anyone could use it. It had a GUI (Graphical User Interface), and used a mouse and keyboard to operate. You didn’t have to type any commands for it to work either. However it didn’t sell well with business, as it lacked some features other PCs had, and was very expensive. With the Macintosh failure, Steve Jobs’ downfall with Apple begun.
Because of the failure of the Macintosh, the board at Apple wanted to focus on the older, but more successful Apple II. This caused tension with Jobs (who wanted to keep working on the Macintosh) and John Sculley who was the CEO at the time. John ended up firing Steve Jobs from his own company in 1985. Jobs and other workers from Apple went on to form NeXT Computer, but didn’t succeed. From then until around 1997, Apple sunk. With many unsuccessful and just not good products, Apple lost a lot of money.
However in 1997, Apple was looking to finally make a better operating system. This one would finally have all the features that people wanted. NeXT was also starting to make its own operating system. It was based on Unix, and had all the features Apple needed to make a good operating system. After talking back and forth and negotiating, Apple ended up buying NeXT for $427 million. So Jobs was back at Apple, under the title of an advisor.